Analyses Of Questionnaire Investigation In Cognitive Survey Of A-share Investors

The A-Share market has a history of more than 20 years since its founding in1990,currently has more than 3,000 listed companies,its total market capitalization exceeded 5 billion.A-share market is one of the important investment areas for investors.Although people has high enthusiasm for A-share,most investors do not get their expected returns from the stock market;And even losses become the normal of stock investors.Roll on in cycles of the bear and bull market,many investors are drawn to A-share market,finally,silently endured the result of loss in the long bear market.Similar things is constantly happening.And under the comprehensive judgments,those are caused by the irrationality of investors which leads to the cognitive biases of investors,and ultimately resulted in making the wrong choice and then losses occurred.After the author fully understood the psychological changes and investors' behaviors in A-share market,and combined with some research results of behavioral finance at home and abroad,this article is done to study a collected analysis on the cognitive biases of A-share investors.This study will be accomplished through the questionnaire investigation and interviews of specialists,and analyzing the data,then summarizing the logical relationship behind the data combined with the relevant theoretical knowledge at home and abroad.In the end,this article concludes that there are many cognitive biases in current A-Share investors,such as loss aversion,regret and hatred,sorrow mood and so on,which has a certain relationship with the experience and habits of investors.According to the investment experience of mature investors,the advice of today's A-share investors' behavior is given.