Research On The Mechanism Of The Integration Of Information Industry And Tourism Industry

Industrial convergence is different industries or different branches in the same industry on the basis of technical combination,relevant,evolving,form a new form of industrial property or new industry dynamic development process.Starting from the 1970 s and 1980 s,industrial convergence case,especially in the field of information technology,in addition,financial,logistics and manufacturing industry on emerged.Industrial convergence as a new way of economic operation,are quickly catch on around the world with its unique advantages.With information technology continuously break through and resolve service industry trend,driven by industrial convergence in the aspect of promoting industrial production efficiency even in the new industry of our country economy has injected fresh blood,in the trend,driven by the tourism industry and information industry in China is also showing signs of integration development.Tourism is an information-intensive and information-dependent industry,tourism information is the important carrier of tourism,both has the natural coupling,the fusion methods of multivariate,fused to form new formats also emerge in endlessly.Effect of tourism industry is highly open,comprehensive and demand guide,information industry has a digital,virtualization,intelligent,experience etc.,the so-called industrial convergence is two big industry in the development of industry elements in the process of sharing and collaboration with each other.Based on the value chain theory,system theory,the industrial integration theory and information economy theory as the theoretical basis,the integrated use of literature analysis,system analysis method to the problem of integration of the information industry and tourism industry to make research.Purpose is rich in theory of the information industry and tourism industry integration theory,the article roughly idea is as follows: first of all,as the breakthrough point,on the industry convergence theory of industrial convergence,the tourism industry integration and fusion of information industry with tourism industry research status at home and abroad were reviewed and comb,review of domestic and foreign research status quo,and defining the related concepts;Then discuss and analyze the information industry and the development of the tourism industry integration dynamic mechanism and path and mode,and to establish a theoretical framework of this study;Finally,according to the results,draw the conclusion: first,there is a dynamic mechanism between information industry and the tourism industry,through the analysis,this article will mechanism in accordance with the internal tension and external factors of the thinking of thrust construct the dynamic mechanism of both;Second,information industry and the tourism industry in the process of integration,elements that exist between the two big industry interact with each other and form the effect,through the mutual penetration,to extend,produce effect of science and technology,industry,economy,etc.;Again,through to the previous information industry and tourism industry convergence phenomenon of generalization,based on the value chain structure Angle put forward two specific pattern of industry integration,the combination mode,industry boundary intersection fusion model,industrial restructuring and development model based on cooperation and competition of the four types of integration development model,and the fusion model was analyzed;Three aspects from the government,enterprises and consumers finally puts forward some specific countermeasures,to promote the integration of both the government need to build a stable external environment,to provide a good security system integration,from the consumer perspective to foster mining,build reasonable market environment,market demand for companies to optimize enterprise strategy,establish the main body mechanism,build enterprise alliance.