Research On The Impact Of Problem Platform Events On Small And Micro Enterprise Online Loan Financing

In the current system of socialist market economy,Chinese small and micro enterprises have been keeping on expand,which become more and more important in the economy system.There are lots of policies that support for small and micro businesses,but for various reasons,serious marginalization of small and micro enterprises always happened when face to financial institutions,most small and micro enterprises are in trouble with financing,what is threated to its continued development.Compared with large and medium sized enterprises,small enterprises have some problem such as small scale and uncertainty direction,secondly information between bank and enterprise isn't balanced,low credit level and ability to resist risks,so financial institutions are usually more willing to pay for enterprises which have good credit,larger asset fund,but small and micro enterprises are often "ignored" by large financial institutions.The internet finance provide a new way for solving the financing problems in small and micro enterprises,it builds a bridge between the individual who have idle funds and the financing needs of small and micro enterprises.But because of immature development,the internet financing pattern itself has a variety of issues.In December 2015 "ezubo episode" has broken out,which brought enormous shock in the whole internet financial industry.This essay's purpose of research is that via analyzing factors about loan financing for small and micro enterprises and searching the typical case "ezubo episode" to find out the change in small business financing,the resulting impact of financing for small and micro enterprises and come out some proposals countermeasures for small and micro enterprise financing.In the first part of the essay is introduction,which describes the background of the main content of this article,and concludes the significance of the article,then explain the research methods and ideas.Including debt capital cost factors,and small business financing in the internet loan platforms,and summarize the literature.The second part is to definite concept and basic theory,elaborated the definition of small and micro businesses and impact factors of enterprise financing decision theory,such as information asymmetry theory and the theory of rational expectations,and so on.The third part is introducing the market environment and the whole incident about "ezubo episode",uses data from Internet loan platform,to do f-test and t-test for analyzing the differences before and after "ezubo episode".The fifth part is conclusion and suggestions,according to the previous theory and case study research,summarized the recommendations.The paper brings out the following conclusions: 1,external financing for small and micro businesses always consider of financing efficiency,capital utilization,funding costs as well as loan interest rates,and loan terms and other factors such as accessibility.2,after "ezubo episode" broken out,the small business may pay more attention on aspects such as volume number and the number of loans,interest rates on internet lending platform.This typical platform affected the financing of small and micro enterprises from different angles.3,the small and micro enterprises should congsidering their own financing needs and choose internet loan platform according thrie own conditions.