Matrimonial Advertisements In The Vision Of Shun Pao

Matrimonial advertisements show one's.personal information,mate-selection criteria to the public,which are demand advertising in modern newspapers and periodicals,which are favored by a considerable number of people and occupy a certain proportion of the mating.Courtship,written by Nan qing zhi shi in 1902,created the beginning of marriage advertising.With the increase of the marriage-sinking people,marriage advertising had increasingly become a social phenomenon,which can not be underestimated.The article,based on the modern publication of the newspapers,especially Shun Pao,analyzed matrimonial ads' origin,content,social influence and cultural connotation from four parts.The first Chapter discuss the plight of marriage in the Republic of China,laying the groundwork for the emergence of marriage advertisements.On the one hand,Gender imbalance led to part of people remaining unmarried structurally,what's worse was that people payed great attention to wealth in marriage choices in Jiang nan that complicate the marriage issue.On the other hand,the whole country and the nation were in the new epoch entrance,arranged marriages have broken,but the new marriage system has not yet been established.The environment of public communication and contact was not yet mature,and expectations of free love between young people fall through.As a transitional form of love and marriage,marriage advertisements came into being.The second chapter summed up the personal information of the applicant,motives of soliciting,mate criteria and so on through analyzing the marriage advernments' content between 1920s and 1940s in Shun Pao,nearly 30 years.Lots of people adverting for marriage are from different classes and have different education,family environment,personality traits and values.So the discourse of the marriage-seeking reflected the idea of integration of new and old.In order to highlight the gender characteristics of male and female applicants,the article analyzed through separate statistics.The concept of men's love and marriage are normally in four aspects:better education,well-being,no bad habits and serving the society.However,women were mainly concerned with the spouse's occupation,family condition and income.People at that time criticized the value of money supremacy when the woman chose the ideal spouse,which reflected the passive status of women who had no economic or financial resources in the society.The third chapter mainly discusses the social influence of matrimonial advertisements,which are regarded as a civilized method of seeking a marriage.The number of people who seek a marriage by matrimonial advertisements on newspapers is considerable,but it is impossible to count up the specific condition of people who accept the matrimonial advertisements and the proportion of successful cases,due to few follow-up reports on the matrimonial advertisements.Currently only several individual cases can be used to prove that matrimonial advertisements do receive re'sponses and some of them do succeed.Matrimonial advertisements of course contain false information and concealed bigamy.Matrimonial advertisements acceptors should carefully examine information lest they get deceived.Meanwhile,matrimonial advertisements users should also beware of frauds by advertisements acceptors.It is the dual nature of matrimonial advertisements that frequently trigger heated controversies among all sectors of society.This thesis mainly sort out the viewpoint of two Chinese magazines in the early 1910s:Free Speech and Women's Magazine.Approvers think matrimonial advertisements can widen their social circle and save their time and effort.They regard advertisements as a way to transition from the enclosed social interaction.While objectors think matrimonial advertisements commercialize marriage,sharing the same nature with traditional marriage.Moreover,they think love with purpose of marriage is the opposite of the original intention of free love.Public opinion on matrimonial advertisements are divergent,indicating that matrimonial advertisements are multi-faceted.Despite the outcry,it did not stop the development of matrimonial advertisements.The fourth chapter introduces the extension of matrimonial advertisements,which is also called "relevant goods".Impersonated matrimonial advertisements can be seen on newspapers.They are actually commercial advertisements with the gimmick of seeking marriage,advertised by businesses to attract potential customers.This kind of commercial advertisements are mostly advertisements for drugs,manifesting that happy marriage is closely related to health,which also coincides with concern for spouses' health in view of love and marriage.In addition,films,novels and dramas with the subject of marriage-seeking are produced in a large quantity,the majority of which are presented in the form of comedy with the content that reflects negative images in matrimonial advertisements.Throughout the period of the Republic of China,It's not the main form of marriage,But there is no denying that it is a clear flow of marital difficulties and a transitional way of social disclosure.In addition,the applicant had the courage to talk openly about his own marriage in the media.They discussed personal matters in the public and such theme tended to be hot topics,which reflected the openness and inclusiveness of public opinion and the expansion of social public sphere.The development of newspaper media provides a relatively broad and free choice platform for young people.Today,marriage ads are once again on the historic stage.It provides a broad platform for generations of young people to propose to friends,and it also creates a good carrier for the spread of new ideas.Living a life of need,meeting the new media,Looking at it,it is not difficult to see how the mind,the humanities,and The Times change.What is called Though it is a path,there is no way.