Research On The Credit Card Marketing Strategy By WeChat In Wenzhou Branch Of NY Bank

With the rapid development of China's mobile Internet technology in recent years,cheap and efficient We Chat marketing has gradually become a mainstream means of product marketing.Credit card marketing by We Chat has also become an absolute choice for all commercial banksThis paper studies the strategy of credit card marketing based on We Chat public platform adopted by Wenzhou Branch of NY bank where the author works.Through explaining concept of We Chat and theory of marketing profile strategy,and analysis of status of credit card marketing by We Chat in Wenzhou Branch of using literature research method and questionnaire and based on the strategy of 4P,4C and other marketing strategies,it is found that the advantages of credit card marketing by We Chat mainly lie in satisfying the demand of customers for convenient use of the card and expanding the channel for credit card marketing.And the survey data shows that there are some problems in current credit card marketing by We Chat,such as lacking communication with customers,slow innovation process for We Chat platform functions,less satisfaction of upgraded contents.Base on the above observation and conclusion,this paper puts forward ideas of improving the strategy of credit card marketing by We Chat.The key points include the improvement of the communication channel of the We Chat platform,the promotion of precise marketing of the upgraded content and the convenience of the credit card.The competitiveness of credit card products should be promoted while meeting the demands of customers.