Mary Kay (China)' S Cross-culture Marketing Obstac Les And Strategies

With the improvement of economic level in our country,the people's pursuit of material life and spiritual life constantly improve,the use of cosmetics become an indispensable part of people's life,especially for some women cosmetics have become the daily consumer goods.At the same time,the cosmetics brand is numerous,and the cosmetics market along with our country economy high speed development,under the trend of the cosmetics industry has maintained a rapid growth of the state,in our country each big cosmetics brand competition also appears more and more intense,for cosmetics brands combined with the characteristics of its own products,to satisfied the market sales strategy,improve its core competition to grab market share is particularly important.For multinational cosmetics cross-cultural products can adapt to local culture,make effective cross-cultural marketing strategy into the product in the international sales of play a decisive role to grab market share.Mary kay company founded in 1963 in Dallas,Texas,USA,on February 23,1971,Mary kay company opened its first subsidiary in Australia,more than 35 worldwide market of Mary kay is a truly global company,there are more than 300 beauty consultant.After entering China,Mary kay(China)company used its own unique direct sales model,Mary kay(China)cross-cultural marketing strategy has been a huge success.But with the constant improvement of the Chinese people's consumption level,and constantly changing the way of consumption,Mary kay(China)cross-cultural marketing should also adapt to the change of Chinese native culture,this article through to the Mary kay(China)of cross-cultural marketing strategies,Mary kay jiangxi branch marketing analysis of the obstacles of,interpretation of cross-cultural enterprises adapt to the request of the local culture in the development of China,thus further development.