West Africa Marketing Research For Qingdao TGOOD

With world economy globalization,the economic activities are increasing and the dependent degree is higher and higher.Any company from any country can not live without marketing if he wants to survive and seek to develop in nowadays’ fierce competition,Marketing is more important than any other times.Due to the different products by different companies,the marketing strategy is different.Even the companies manufacture same products,the marketing strategy is different due to the degree of management of marketing.TGOOD is one SINO-German Joint Venture for manufacturing prefabricated substation and electrical equipment,Compared with competitors,the advantage is that TGOOD has German and state owned style of management and flexibility of private company.Influenced by global financial crisis,electrical market has changed a lot in and out of China and faced serious challenge.Under the guideline of the state’s"going abroad" policy,TGOOD focuses on international market and has it as its own strategy’s goal.This article focuses on TGOOD’s west Africa marketing strategy,with the marketing related theories and TGOOD’s products features,analyze the current marketing strategy and existing problems and put forward the improved measures to provide the theoretical support for marketing in west African market.Paper to special sharp de company of basic situation as articles research of object,will special sharp de in West market of marketing strategy as research of point,through on West market of macro analysis and on special sharp de where industry of micro market for analysis,find effect special sharp de development of opportunities,understand products in West market business aspects faced of challenge,and obtained special sharp de in West development process in the of advantage and disadvantage.Then,based on the theory of marketing,combining the features of Reed and the situation in the West African market,analysis-Reed in the West African market marketing strategies and problems,and suggest improvements,for Reed in the West African market marketing to provide theoretical support.In West Africa through the Reed market marketing strategy study for the development of other industries in West Africa provide some reference.