JR Company Development Strategy Plan

In recent years, China's market economy is to restructure and market investment environment in relatively tight, especially in bank loans as the main investment channels, because of the influence of the market environment factors, more and more high to the requirement of physical investment, some advantages of private enterprises, small and micro enterprise, emerging industries can't achieve the bank loan investment conditions, such as slow development in the market. It is in such a case, the private equity investment fund industry began to development, the scale is also growing, and in this 2 years to become the mainstream form of equity investment. However, due to private equity funds originally just a small part in the securities investment fund, also does not have too much size and legal protection, caused in the process of investment, has the certain is the emergence of the laws and regulations, and so on and so forth. In the face of the rapid development of private equity funds, as a member of the private investment fund company, JR company in this environment, how can rapid development, how to attract investors legal compliance, resources, looking for high quality target will be as an important link in future development, facing the company.The main research object of this article is JR company as a private equity investment fund company, in the development of private equity investment fund industry at present, how to find suitable for their own development. In this paper, using PEST analysis, SWOT analysis and contrast analysis method to analyze the JR company environment and advantages and disadvantages, especially in the current situation of the development of fund industry in yunnan, compared to their environment, status, competitors and so on factors, and after the induction of form a complete set of strategic development system. JR company around into "the first brand equity investment fund company in yunnan province, has become well-known domestic equity investment companies" development goals.