SDHS Media Company Expressway Outdoor Advertising Planning Research

Expressway has been the important part in countries basic transportation since the 21st century, the expressway system of China is developing at an unprecedented rate at the same time. With the expand of the expressway network and the growing of transportation flow, the development chance came to the highway outdoor advertising industry, but for the irregularity of management as well as the inefficient regularized plan control and the technical standard, Highway advertising gradually appear a phenomenon of 'overrun', rough-and-tumble highway billboard damaged the highway ecological landscape and city image, especially Shandong province highway of which network intensive, extensive coverage area has become the spreading carrier of disorderly development of highway advertisement. It becomes very necessary to take some action to promote the standardization, systematize management of highway outdoor advertising, it is imperative to manage and make detailed plan for the highway outdoor advertising from the source.Based on the extensive reference to the relevant literature and take the in-depth study of current highway outdoor advertising industry as the foundation, then combining the case at home and abroad to analyze the highway outdoor advertising management especially analyzed the problems of planning and management. On these basis, using scientific location analysis and combine with reasonable planning of humane environment, through the balance of society, economy, environment and adapt the combination of point, line and overall to complete the comprehensive manage, the planning control and the detailed planning of the road construction, with the planning management and combination with the actual launch of GIS management platform, on the one hand, the highway advertisement centralized management will be solved; on the other hand, it achieve the best management efficiency by using the high efficient expressway advertisement management platform and collecting existing acquisition data transport information to establish the highway outdoor advertising Business management database, Finally, through the system guarantee of the construction about the highway outdoor advertising management, making it clear about the setting standards and technical specifications of highway outdoor advertising, committed to the environment modification, facilities standardization and highway advertisement facility management, to make the best function of highway advertising landscape in the construction of modern city landscape and allocate the public landscape resources effectively. This essay take efforts to solve the highway advertisement random order problem as well as seek out a way to improve highway advertising system combine with industrial governance and reform and innovation, it is also suitable for the develop and prosperity about the construction of highway system and city building.