PA Group's Second-hand Car O2O Development Strategy Research

China's used car market is still in its formative years,compared with developed countries,there are still many problems,but the second-hand car market is still subject to unprecedented attention,Some financial institutions have been involved in the used car loan online used car trading business with foreign multinational giants are actively seeking partners,domestic manufacturers and dealers will be more used car business as a new profit growth point,have or are seeking to enter the second-hand car market,In a highly competitive environment of the automotive market,the new model used car auto electrical supplier O2O PA Group's strategic how to choose?From the empirical perspective,elaboration and analysis of the current situation with the used car industry used car industry with O2O mode transactions.While the used car market capacity,market characteristics were analyzed,but also by the status quo and competitors PA Group used car business are analyzed on the basis of PA Group made a strategic choice of used cars O2O that integrate with the line Closed-loop program online industry chain,and propose specific implementation plans.The results of this study will operate the used car industry electricity supplier O2O platform has a certain reference value,is also applicable to other comprehensive industry group,Research method used is the conventional method of strategic studies,can learn from.This paper seeks to combine theory with practice done in the course of the study,hoping to domestic used car industry and the group play a reference.