Y Company Performance Evaluation And Promotion Strategy Research

Fast changing environment creates opportunities and challenges for the enterprise.Meanwhile The objective evaluation of the enterprise’s financial performance has been praised by the attention of business,especially with the introduction of statistical methods to improving and perfecting the evaluation level phenomenon is more prominent.This paper takes Y Company as a case,using the factor analysis method to find its financial problems and put forward the corresponding improvement suggestions.This paper firstly introduces the background and significance of research,followed by a review of relevant literature,and put forward the research content and method and the innovation points.Then,appraise the basic and financial situation and of Y company.According to the basic principles of selection of financial indicators,and combined with the characteristics of industry characteristics of Y Company,construction of financial performance evaluation index system;Then analyzing the Y company’s financial performance in-depth,using factor analysis to compare the financial performance of Y and 29 companies in the same industry and get the comprehensive evaluation results.Finally,through the analysis of the evaluation results,comparing with many other enterprises with the same industry background,finds out the problems in the management of the Y Company,and put forward the corresponding promotion strategies.The results of this paper show that: The comprehensive ranking of the Company Y has lagged far behind the industry average.Focusing on such a situation,this paper analyzes the influencing factors and the main reasons.Also this paper proposed a number of promotion strategies,such as vigorously strengthening the main business,rational planning production,strictly controlling loans,effectively improving the level of asset management and utilization efficiency,greatly enhancing sales,establishing customer credit management system and information management system,improving staff capability.The result of this paper has a certain practical significance to improve Y Company’s financial performance,also provides reference for other companies’ financial performance evaluation.