Discussion On The Market Competition Strategy Of The Rural Credit Cooperative Of Nancheng County

With the sustained development of China's rural economy,especially at all levels of government will be "three rural" issue as a key work content,making the vast rural areas for the growing demand for financial services.The rural credit cooperatives as the main force of China's rural financial services,its level of development can directly affect the overall quality of rural financial services.Overall,the current rural credit cooperatives are facing development opportunities,but also a serious challenge.Because of the influence of various factors,there are a series of problems in our rural credit cooperatives,including the development of single,the shortage of financial talents and the backwardness of management system.Accordingly,the rural credit cooperatives need to establish competitive strategy in order to achieve their own survival and development.In recent years,China's rural credit cooperatives began to enter the key transition period,some rural credit cooperatives have been or plan to transform into rural cooperative banks and rural commercial banks,such as Nancheng County Rural Credit Cooperatives is expected to transition in the next few years Become rural commercial banks.In this paper,the specific development of rural credit cooperatives in Nancheng County for the study,the application of Porter's market competition theory and a variety of strategic management tools,in-depth analysis of Nancheng rural credit cooperatives market competition strategy formulation and implementation,and on this basis Put forward specific safeguard measures,with a view to Nancheng County Rural Credit Cooperatives to deepen the transformation and development to provide theoretical and practical support.In this paper,the competitive strategy theory and the financial innovation theory are explained,and the data information is collected by field survey.The competitive environment,the overall environment and the industry environment of Nancheng RCC are analyzed in detail through the PEST method and Porter's five-force model.The new opportunities and new challenges arising from the change of the external environment,and the research on the economic,policy and law,technology and social culture.The author clarifies the main factors influencing the development of the banking industry,and thinks that the future market competition of China's banking industry Increasing the level of profit reduction,which requires the banks to develop and implement a reasonable market competition strategy to improve their market competitiveness.SWOT analysis,SWOT matrix construction,the current Nancheng RCC clear advantages,disadvantages,opportunities and threats,can provide important support for the development of market competition strategy,that the rural credit cooperatives in Nancheng County should be centralized differentiation strategy Term strategic plan.In the end,this paper puts forward the guarantee measures for the implementation of market competition strategy of Nancheng County Rural Credit Cooperatives,such as optimizing the organizational structure,developing corporate culture,innovating financial business,developing human resources and establishing learning organization,etc.feasibility.Through the analysis of Nancheng County Rural Credit Cooperative Association,it is concluded that the target should be set in the market of "Agriculture,Countryside and Farmer",and the brand of "the main bank serving the county area,the retail bank based on community and the favorite rural bank" Differentiated strategy,which is conducive to the realization of RCCs bigger and stronger goals.