Research On The Competitiveness Of Pharmaceutical Enterprises Based On Key Factor Mining

Nowadays,the competition has increasingly become the main environment of the survival and development of enterprises,especially the pharmaceutical enterprises in our country.In addition to the competition from domestic enterprises,the industry also faces the challenge of the powerful pharmaceutical companies in the developed countries.At present,although the competitiveness of Chinese pharmaceutical enterprises has improved greatly,compared with the international well-known pharmaceutical companies,the strength is still relatively weak.Therefore,in the highly competitive environment,it is very important to locate the competitiveness of pharmaceutical enterprise.First of all,based on the relevant theories of the enterprises competitiveness,the paper summarizes the related research on the pharmaceutical enterprises competitiveness.Then we establish the influencing factors system of the competitiveness of pharmaceutical enterprises based on the principle of construction.Secondly,the concept of typical influencing factors and key influencing factors have been distinguished,and the influence factors of the 31 listed pharmaceutical enterprises are analyzed by using the R-type cluster method.After that,we can screen the typical influencing factors.Thirdly,the typical influencing factors are mined using rough set attribute reduction model to get the key factors and the association rules of the competitiveness of listed pharmaceutical enterprises.Finally,we conduct a detailed analysis of the mining results,and put forward the ways to improve the competitiveness of listed pharmaceutical enterprises which based on the analysis results.The research results of this paper are embodied in two aspects.On the one hand,on the basis of deep understanding of the relevant theories of pharmaceutical listed companies and enterprises’ competitiveness,R clustering and rough set technology is used to establish a mining model for listed pharmaceutical enterprises.Compared with the subjectivity and non specificity of traditional evaluation methods,this model is based on the actual quantitative data in the key factors,which is more objective and specific.On the other hand,based on the influencing factors in the system,find the key factors affecting the competitiveness of pharmaceutical enterprises.Then we can put forward to suggestions for the enterprises according to these key factors,and ensure the feasibility of the research.