Analysis Of Network Marketing Problems And Countermeasures For Small And Medium-sized Manufacturing Enterprises

In recent years,with the rapid economic development in China,the e-commerce and e-business industry has increasingly matured.As more and more people use the Internet,the Internet penetration rate has also increased year by year.Given this growth,enterprises must combine traditional marketing methods with the internet,and make full use of Internet resources in order to save investment costs and improve corporate earnings.For small and medium-sized manufacturing enterprises,the effective promotion of enterprise websites is key to improving its ability to compete.For an enterprise,a good website is an effective way of online network marketing.The key to the success of internet marketing is to bring in greater traffic.Small and medium-sized manufacturing enterprises need to stand out in a "sea" of websites in order to effectively market their products online.This article analyzes the present situation of the small and medium-sized manufacturing enterprises and the current development of the Internet in our country,expounding on the necessity of network marketing in this current context.This study was conducted based on a literature review and an internship experience in a company(henceforth,company A).We categorize network marketing in the following ways:Building up an official website;Search engine marketing;Email marketing;E-commerce platform marketing;On the alibaba CTP website opened;Products and services marketing strategy;WeChat marketing strategy;and Weibo marketing strategy.Use the Baidu webmaster statistical tools for data analysis and to prepare for the next step to carry out the marketing.I hope that more marketing methods for small and medium-sized enterprises will help to promote the development of these enterprises and contribute to the growth of the economy.This research can be divided into six chapters:Chapter One is the introduction of this research;Chapter Two is the introduction of network marketing concepts and related theories;Chapter Three is the analysis on the current status of the company A,including a discussion of current online marketing problems;Chapter Four puts forward a network marketing strategy of company A;Chapter Five is a statistical and analysis of company A's network marketing data;and Chapter six is the conclusion of the research.