The Strategy Of The Upgrading Path On Commercial Bank's Retailing Business

There has been Hundreds of years sinece the foreign banks strated retailing business.No matter how large the capital quantity is;wether it is national or districtional;separating operation or combination operation;every commercial bank in western countries do start retailing business.Such as the banking industry in US,the retailing business is not only used as the asset allocation,but also treated as an important component in the bank's profit.There is nearly 72% of profit comes from the reatiling business in the Citibank,N.A during these 24 years;as 40%of profit in HSBC and 41% of profit in BAC.As the banking retailing business in our country highly developed these years,new concept such as internet-finance,retailing bank,personal business,VIP service,privite bank,elc-bank,ect have been known for most people.Old products such as credit cards and moto-loans have been given new definitions,And old service methods such teller,ATM,internet-bank,mobile-bank,tele-bank,etc have been changed essentially.Nanchang Rural Commercail Bank is a districtional bank based on Rural Credit Cooperative Association,which has rapid development of its asset quality and is full of vigour.Since been seted up in March 2009,it has developed for 8 years and formed it's own culture and strategy.The author of this artical is a middle supervisor in this bank who supervised the basic business units in long term,also the author always took part in the marketing strategy making in the headquarter's retailing department and in charge of the promotion and implementation.Based on the harsh environment and the severe market competition,the author is going to analys how the banks of different stages face the market environment in the perspective of a supervisor in the basic business units of Nanchang Rural Commercail Bank.Also,the artical is going to discuss how banks of defferent stages subdivided their customer groups so as to adjust the retailing business strategy to generate good marketing results from their retail customers in the development of itself and the environment,so thatthey can achieve the target of the dynamic transformation in their retailing business.And this artical will also focus on the domestic and foreign advanced development strategy ideas through further study,so as to summarize a series of precise positioning,cost-effective,practical upgrading path strategies of retailing business during the development of Nanchang Rural Commercial Bank and formation them into the model.This artical will form the upgrading path strategy of banking retailing business into a model through the analysis of the dynamic transformation in banking retailing business,combine with the data acquisition,investigation within the interbank systerm,and the experience in the development of Nanchang Rural Commercial Bank.