Study On Ofdi Performance Of Chinese Manufacturing Enterprises In Thailand

Since “The Belt and Road ” has been proposed by the Chinese government,China's OFDI has achieved rapidly development,especially in the Asian region.The manufacturing industry is the broadest industry of China's OFDI in ASEAN and mainly distributed in Indonesia,Vietnam,Thailand and Singapore.As a result of Thailand's central position in ASEAN,it has location advantages and attracting foreign policy concessions.Therefore,more and more Chinese manufacturing enterprises began to invest in Thailand.Due to some constrains such as capital,size,technology,experience etc,many manufacturing enterprises Investments in overseas are not very successful.D Group has taken the Thai market as the beginning step of its globalization strategy and it has provided valuable experience.Therefore,this paper takes D Group case as a research object.By analyzing the performance of overseas investment,this paper puts forward some policy recommendations.It is of great significance for the Chinese manufacturing enterprises to carry out the strategy of “going out”.Firstly,on the basis of the review of the relevant theories,this paper studies the investment environment and the current situation of China's OFDI in Thailand.Secondly,this paper introduces the details of the D Group investment activities and the motive reasons.Besides,this paper uses the SWOT analytic methods to analysis the D Group investment activities in Thailand.Thirdly,the event research method and the factor analysis method are used to evaluate the short-term market performance and financial performance of this enterprise.Finally,this paper puts forward some suggestions on the OFDI of China's manufacturing enterprises.Mainly includes: enterprises should shape the world brand,prevent the fluctuations of exchange and interest rate,strengthen personnel training and control the scale of corporate debt.For Government,it should improve the laws and regulations,the bank's financing platform for multinational enterprises and overseas investment insurance mechanism.