The Research Practice Of Strategy Transition Of Tewoo Group Co.,Ltd

After the world economic crisis in 2008,the price of bulk commodity kept going down.Most of enterprises engaged in bulk commodity faced a hard situation and a big challenge.How to go out of this trap becomes an important topic in the market and academia.This paper chooses Tewoo group Co.,ltd,a representative big state owned croup company specializing bulk commodity business as researching subject,investigate and research the practice of strategy transition.First deeply analyzing and researching the market environment,opportunity and challenge.And then focus on the practice of five main strategy transition step: only trader to trading servicer;domestic market directed to international business directed;practice of electronic commerce flat and international electronic commercial flat;developing market by itself to reorganizing good company;financial service business to business service financial,make examples and compared the business data before and after strategy transition.Finally get the result of research.Big companies engaging business of bulk commodity can get some reference through this research about now to developing and become creative in the environment now.