Stakeholder Impact On Commercial Bank Performance:the Moderating Role Of Industry Convergence

With the development of Internet technology,China has ushered in the era of internet finance.Internet banking with a variety of products,simple and low cost operation systems has caused tremendous impacts on commercial banks,which have mad it lose many customers,even including creditors or shareholders invest.That makes commercial banks have doubled the importance of attention to the Internet finance and what stakeholders impact on commercial banks’ performance.In recent years,scholars remain the focus of research on the study of the relationship between the stakeholders and the performance of bank,and few scholars inspect factors that affecting the relationship between stakeholders and the performance of bank.In the era of the "Intenet+",the integration of Internet and the finance will have a huge effect on the management structure of the commercial bank stakeholders.In the trend of financial internet,the model of traditional commercial bank,to pursue"shareholders first",may no longer fit the requirements for managing stakeholders in modern commercial bank.In addition,by the dual constraints of the "limited resources" and "profitability",it is impossible to allocate limited resources to the various stakeholders in average,so the resources will be selectively assigned to key stakeholders.In this situation,the paper is based on industry convergence angle of the Internet and the financial to research stakeholders’ impact on the performance of commercial banks.Hoping for the study of commercial bank about stakeholders will provide a reference for later studies.Existing literature mostly confined to investigate the relationship between stakeholders and the performance of commercial banks,or the relationship between industrial integration and performance of commercial banks,but few scholars study the relationship among the three.Combining existing literature,the paper including the following aspects:Firstly,to clarify the relationship between stakeholders and the commercial banks’ performance,then to analyze how industry convergence play a role of regulation between the two variables.On this basis,we build a research model based on industry convergence between financial industry and Internet industry,to study industry convergence as a moderating variable between stakeholders and commercial banking performance and proposing our hypotheses.Secondly,we defined the variables in the model.And to verify the hypothesis,we gathered data from eight listed high commercial banks from year 2010 to 2014 as samples to do descriptive statistics,correlation analysis,and regression analysis.Finally,we get out the research conclusion,and on the basis of the empirical analysis results,we put forward the corresponding management advice.Conclusions:(1)There are various affects between different stakeholders and the performance of commercial banks under the background of industrial convergence.First,the more satisfied of consumer interests,the higher performance of commercial banks is.Second,the degree of the satisfaction of employees,creditors and government interests has a negative relation to the commercial banks’ performance.Finally,with the higher level of satisfaction of the interests of shareholders,there is no significant effect on the performance of commercial banks.(2)Industry convergence plays a regulation role among stakeholders and commercial bank performance.The regulation effect of industrial integration on the relationship between the shareholders,staff and commercial banks’ performance is not significant,but there is a negative regulation on creditors and the government.And industrial integration exists positive adjustment effect between the consumer and commercial banks’ performance.