Rural Tourism Destination Color Research Based On Chromatographic Analysis

The color is the the first impression of visual perception,but also the most intuitive impression.The color as one of the properties of the district,can directly or indirectly,to express the city's political,economic,cultural,ecological and other mine areas.Throughout history,most developed countries have experienced from countryside to withstand the result of the possibility of expanding the city's economic development:rural living environment is deteriorated with the extension of urban construction,the vast majority of local culture and rural inherent natural landscape color is gradually disappearing.For rural settlements development sustainable,there is a need to protect the balance between the architectural area and nature,local communities,historical traditions and indigenous cultures.From the perspective of rural color,this paper uses literature review,questionnaires,field research and other methods to Hangzhou Meijiawu as an example and divides the color of Meijiawu into mass-tone attune,auxiliary colors,embellishment colors.The last,we provide relevant recommendations for the color optimization of Meijiawu.The paper divided into six part:The first part mainly introduces the research background,the research purpose and the significance,the research method and the research mentality,and summarizes the research technical route,as well as the research innovation and the difficulty.In the second part,the concepts of rural tourism destination and rural color are analyzed through literature review,and the theoretical foundation,planning technical system and other relevant factors of rural color research are determined.The third part puts forward six hypotheses to the study,and generalize rural color research and design method according to the first and second part.Including the overall grasp of color,new and old harmonization,the expression of public willing,extraction and division of color.The fourth part is empirical research.During the studying,we divide color of Meijiawu into spindle region other areas and research them from mass-tone attune,auxiliary colors,embellishment colors.The building facade,plant colors are mass-tone attune;the colors of roofs,the windows and doors and other components,roads facade are auxiliary color;the signs and other colors are embellishment colors.And then study the seven main material color of Meijiawu.The paper give out questionnaires for tourists on Meijiawu rural color based on the study.The fifth part are the conclusions and recommendations.The conclusions are as follows:?In the rural tourism destination,the aggregation degree of tourists and functional zones has little influence on the rural color use tendency;?The color of the material have little effect on perception of tourists to the rural color but the material itself;?good rural color will increase the rate of visitors re-visit.Finally,according to the conclusion of the research,we give some suggestions to the main color,auxiliary color,embellishment color optimization and color management of Meijiawu from the color brightness,lightness and color match.The sixth part is the research shortcomings and prospects.