Research On The Design Of Visual Identity System Of The Scenic Spots In Ancient City

Today,more and more tourist destinations began to realize the value of building its own unique image.Brand of scenic spots evolved from brand development of enterprises is not a fresh word any more.The concept of “scenic spots brand” is gradually introduced into the scenic spots construction.Shouxian,as a national historical and cultural city,is continually tapping its brand effect,striving to explore a new befitting development mode,in pursuit of creating a unique scenic spot image on the basis of inheriting rich cultural connotation of the ancient city.This paper is aiming at further analyzing the design of the brand identification system of tourist attractions,and carrying out a targeted and in-depth analysis of the Shouxian County tourism brand image recognition system which is still in its early stage of development.Through comparison of image construction of the domestic and foreign many well-known tourist attractions,the discovery and excavation of the unique brand image of the ancient city of Shouxian County,the author hopes to create a unique personalized tourism visual identification system.Combined with communication forms of new media,we hope to enhance the interactivity,modernity and competitivity of scenic spots,thus promoting the construction of tourism brand identification system of Shouxian which is in its embryonic stage of development.In this paper,taking the famous Chinese historical and cultural county Shouxian as an example,setting up the tourism spots visual identification system of Shouxian as a starting point,the author attempts to explore the function and significance of brand building of scenic spots in ancient county based on practical research and analysis on scenic spots visual identification system,which can be employed as a reference for the design of the brand identification system of tourist attractions,and provide an exploratory project for the brand image building of the ancient Shouxian County,so as to promote the tourism image of the ancient county,and enhance the cultural competitiveness of the ancient county and the vitality of economic development.Finally,the author hopes that the research can be a reference for construction of brand image visual identification system in other scenic spots in ancient cities.