The Study In The Internet Equity-based Crowdfunding Based On The Theory Of The Long Tail

With the rapid development of Internet technology and putting in use,Internet and financial business integrate in deep and it promote the financial innovation business.Internet equity crowdfunding is a new business pattern and an innovative business model.It is a form of internet equity investment.It has the trait of open,low cost,diversity,innovative,and driblet.It has make up for the deficiency of the traditional invest and have the advantages of replace the traditional financial part function.It has the special significance in the economic development in our country under the great background of the new normal and innovation drive mechanism.However,the internet equity crowdfunding has faced difficulties in,so the important things is to solve the problems.First,the paper on the basis of the research literature comb the internet equity crowdfunding present situation in our country and then analyze its grow-up environment,organization form and characteristics,then get the comprehensive summary.Second,based on the long tail theory the paper summarize a model of modified.Only in this way can real solve the problems.The modified model has three entrance,like external environment,the channel,the new producers,respectively corresponding to the stake in the internet equity crowdfunding’s legal and regulatory development environment,the model itself and all the participants.Third,through study the three typical stages like the seed stage,the angels stage and growth stage,analyze its industry groups,characteristics,operation mechanism,the interaction mechanism and security mechanism and exit mechanism,then using the modified long tail theory analysis model to sums up the different stages of different risks faced by analysis discussion,in order to make more targeted put forward suggestions.Fourth,combined with China’s internet equity crowdfunding’s success and failure example,the paper give the realit basis.Fifth,the paper provide suggestions so it can grow healthy and really save costs from each link,and last achieve real effective,unified,standard of investment and financing mode.The paper explores the path of internet equity crowdfunding in new normal and innovation times.Through the typical study and research the paper can give some useful reference to our country’s internet equity crowdfunding.