Research On Marketing Strategy Of Ningxia Bank Xi'an Branch

China since the late 1970s began to enter the era of socialist reform and development, after thirty years of reform and opening up, with the rapid development of China's economy, the life of the material life of people, increasing the overall income of residents has undergone enormous The change. Residents of the rapid increase in personal assets so that they increase the value of increasingly strong demand for assets. With the gradual slowdown in China's economy in recent years, the stock market, the real estate industry began a soft landing, investment has gradually begun to evacuate the residents from these industries out during this period, how to find better ways and means of personal finance, increasing the value of their assets to achieve the purpose of the current problems of the residents of common concern. Banking products as a new, less risky ways to finance start gradually into the public view. On the other hand, as China's reform and opening deepening our banks are facing severe pressure to survive, especially after foreign banks into China, China's banking and markets are under great threat. In the background of such a large environment, how to effectively carry out banking business, especially since the bank to improve competitive strategy, survival and development of the bank has a very important significance. Based on this, Ningxia Bank Xi'an Branch of the study, carried out by the bank in the current situation in competitive strategy and marketing strategy research, find out the current issue of the bank in the presence of competitive strategy, combined with the bank for the current problems the actual development, the corresponding improvements.In the study of strategy and marketing domestic and foreign banks compete on the basis of the actual situation in Ningxia Bank Xi'an Branch and the current personal finance product overview, in-depth understanding of internal Ningxia Bank Xi'an Branch Xi'an Branch of Bank of Ningxia marketing, and noted current bank there is a big problem in marketing strategy, product design, advertising and staffing. According to the current actual environment using PEST analysis and SWOT analysis of the Bank of Ningxia marketing environment Xi'an Branch conducted a comprehensive analysis, but also from market demand and competitors in terms of the external environment carried out a detailed analysis of induction. Thus, according to the Xi'an Branch of Bank of Ningxia marketing problems which combined with the current external market environment, from product strategy, channel strategy, marketing strategy, marketing strategy and service strategy process to re-build the marketing strategy.In order to ensure smooth implementation of marketing strategies, take safeguard measures from the personnel, systems and funding in three areas in order to ensure the smooth implementation of the marketing strategy and expected results. Ningxia Bank Xi'an Branch in order to survive and develop in the down market competition, it must be the correct use of various marketing strategies, improve marketing ility and level of Xi'an Branch of Bank of Ningxia, to fully explore the existing market, gain competitive advantage.