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JY Company Development Strategy Research

Posted on:2017-08-25Degree:MasterType:Thesis
Country:ChinaCandidate:H YangFull Text:PDF
GTID:2359330512463316Subject:Business administration
Abstract/Summary:PDF Full Text Request
In the current international and domestic environment,China's aquatic feed industry is also facing fierce competition in the market and sustainable development issues.JY Co.,for example,the company proposed to do the expansion of China's aquatic feed leading position in the development strategy,but due to lack of research on the development of the environment,development planning and practice is not enough,the current The Company is still a certain distance from the leading position in the aquatic products industry and has some problems or shortcomings in the market development and development.It is urgent to adjust and perfect the current development strategy.Taking JY Co.as a case to have a special Feed Co.,Ltd.Of JY Co.development strategies have studied under the guidance of the theory of enterprise development strategy,through the strategic development of the company status quo imputation,analysis of the development of the Ministry of Environment,the corresponding design and strategy after the implementation of safeguard measures,thereby forming a number of strategic theory and practice closely integrated build path,hoping to put into practice,can well promote JY Co.,Ltd.has a sustainable development.With the business development strategy and some of the classic theory of strategic analysis tools,research methods under certain guidance,we can see that there are internal and external environment in JY Co.,Ltd.is facing more complicated,but overall,the opportunities outweigh the challenges,in JY Co.,Ltd.currently has the advantage of internal operations,competition and disadvantages,as well as development of the industry,there are feed Ltd.Guangdong Jun future development strategies should give priority to the ST strategy that should be implemented differentiation strategy,to create their own piece of " Blue Ocean."According to the JY Co.has medium term objective of the next three years,the company's strategy layer,to adhere to the integration of growth strategies,so that management and control integration,network integration and distribution,information systems integration;the strategic aspects of the business layer to implement differentiation strategy,which is reflected in the differentiated value-added services,to provide differentiated services by target market segments,focus on targetcustomers choose differentiation;the functional strategy,to focus on promoting the brand strategy,marketing strategy,product strategy talent strategy.Meanwhile,JY Co.,Ltd.has also to strengthen the strategic management of adjustment and control evaluation,and then create a feed Ltd.JY Co.has strategic objectives,strategic planning,specific measures coordinated development of all-round system,and promote JY Co.,Ltd.in there on the track of scientific,standardized,winning performance by leaps and bounds.
Keywords/Search Tags:Aquatic Feed, Development Strategy, Differentiation
PDF Full Text Request
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