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S Construction Company Implemented The “going Out” Strategy Research

Posted on:2017-08-13Degree:MasterType:Thesis
Country:ChinaCandidate:C G LuoFull Text:PDF
GTID:2359330512463293Subject:Business administration
Abstract/Summary:PDF Full Text Request
The strategy of "going out" is a great measure to take to deal with economic glob alization.In this paper,the application of strategic management theory,through empir ical research,multi-level analysis of the development trend of China's construction in dustry is facing problems in the development of the whole industry.Technical proble ms and environmental problems,research directions including summarized major con struction companies in the development process,management system and so on.And devoted to the study of S company in the domestic and international market,the globa l consumer oriented strategy and open business.As a new S company involved in the i nternational market,starting from the development of the Southeast Asian market,the market segmentation,timely entry into the strategy.Open the international market by means of marketing and strategy flexibility,increase the company's engineering busi ness,actively develop the popular project,give full play to the company's strengths,e ncourage employees to product Very innovative,from the small start,do not ignore th e error,to develop good business habits,to work together to overcome the existing dif ficulties of the company.Although many companies belong to the construction industry,but whether it is t he management system of the company,the proportion of employees,technology,or t he resources possessed by a company or the company's share location,each compa ny is different.So,in addition to the relationship between construction enterprises,to i mplement large-scale production to reduce production costs,but also with the enterpri se's own situation,find out the proper way of their own,and actively developed is diff erent from peers of high-quality products to win more market share.
Keywords/Search Tags:"Going global Strategy, Construction Companies, Strategy Management
PDF Full Text Request
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