| On one hand, the Sanitation truckin the fast developing stage in China, with a compound growth rate over 35% for the last 5 years, belongs to typical sunrise industry.On the other hand, the construction machinery market have suffered a disastrous decline because of the adjusting of the real estate industry in China, this industry has been in a quite fierce competition because of excess manufacturing.That’s why a lot enterprises began to adjust their development direction, turn to the Environmental sanitation machinery industry, such as Zoomlion, Xugong, Tangjun Automobile, etc. who make the sanitation industry as their development keypoint. As estimated, the competition in the sanitation industry will be quote hot in the future 3 years, also the profit level will also falls quite seriously. So for the Zhongtong Special Cars company, it’s far not enough to realize Sustained fast development just relying the sanitation machinery.Wih the fast developing of debt level for the different government level, the all level Chinese government has been with a debt for more than 5.6 billion RMB, with an Year-on-year growth holding head close to the measurement range.However, the government total asset in 2013 is only 111900 billion,with an Year-on-year growth for less than 10 percent, the growing rate is far lower than the debt rate. On the other hand, the increase of the Public service system construction level is an urgent job facing the government..It’s obviously unreasonable to Continue to increase the way the government investment just as the way before. To innovative public service supply mode,construct a diversified and socialized public service supply mode, the core is to transfer the government functions into creating equal competitive environment and provide services for the market and social subjects.For the public products that market and society vould provide, the government should open the public service market, allow and encourage the market subjects and social parties to be part of the market.Improve the public service quantity and quality by using the Market and social mechanisms and improve the allocation of resources, and formulate a government purchase, market and social provision public goods supply mechanismThe government encourages the purchase of services, as a professional enterprise engaged in the environmental sanitation industry, ZhongTong Special vehicle companyshould adjusted the development though as soon as possible, On the one hand, we should study on the market demand, competition strategy, Innovate product strategy, pricing strategy, channel strategy and service strategy, enhance competitiveness, and to improve profitability, on the basis of analyze the macro environment, the advantages and disadvantages of the company. On the other hand, we should innovate the business model, change the simply sales profit model rely on sanitation equipment in the past, reposition the strategic position of the environmental industry in Zhongtong group. Through the promotion of financial leasing and PPP model, to broaden the business side, deepen cooperation between government and enterprises, improve barriers to entry, to avoid excessive competition, to ensure the reasonable level of profitability of enterprises.Through large amounts of information and data to the national development and Reform Commission, the National Bureau of statistics, environmental associations and foreign professional journals, magazines and other offers, this paper provides a comprehensive analysis of the macro environment and development status of the ZhongTong Special vehicle company. Based on this, using STP theory, to subdivide the domestic sanitation equipment market, make clear the target market and the corresponding marketing ideas, formulate marketing strategy of the ZhongTong Special vehicle company. At the same time, based on the forward-looking judgment of the development of the industry, Innovative business model, exert the advantage of enterprise, to create a new business platform, improve the competitiveness of enterprises and the level of competition, provides valuable reference for the continuous and rapid development of China’s 13th plan of five-year national development of the ZhongTong Special vehicle company. |
