Marketing Strategy Research Of Enalapril Made By C Company

Enalapril as the second generation of ACEI antihypertensive drugs,its mechanism is become a competitive vascular angiotensin converting enzyme inhibitor,angiotensin I cannot be converted to angiotensin II,and the increased plasma renin activity,reduce the secretion of aldosterone,vascular resistance decreased vascular.Enalaprilat also interfere with the degradation of bradykinin,also decreased vascular resistance.This product is considered to be effective in reducing blood pressure by inhibiting the renin angiotensin aldosterone system,but also for the low renin activity.Enalapril products listed for nearly 20 years,known as the majority of clinicians and patients.And enalaprilat as the active ingredient of Bea Knapp Leigh,as is the injection type,not in clinical use.2001,enalaprilat get approval,because C company for state-owned enterprises,variety structure mainly for oral preparation,for injection products personnel do not attach importance to,there is no special department of market of product of marketing planning in a dormant state.In this paper based on the case of company C enalaprilat products re listed marketing strategy,in the full investigation based on,subdivision to product sales market,develop in line with the clinical advantage of differential positioning.Combined with the characteristics of the marketing of prescription drugs,the new marketing strategy is formulated.The first piece of paper to research background,research contents and methods;the second chapter,the related marketing theory is expounded;in the third chapter,through the analysis of C company inside the enterprise,summarizes the analysis of enalaprilat product marketing of the internal environment found the existing problems;the fourth chapter by enalaprilat product marketing external environment analysis,chapter five through the product differentiation Market Research to determine the product to subdivide the target market and product positioning,the formation of product marketing strategy.Hope that through observation of C company buck injection products in accordance with the enalaprilate market development process,sort of product marketing theory,combined with C in other products of our company’s actual demand,in practice to be used all kinds of marketing model,achieve timely revision open when the current marketing strategy in other new products to the market,from the product,price,channel,promotion and other aspects to further improve its competitiveness,expand market share and improve sales,positive reference significance for other new products to the market development.Enalapril as the second generation of ACEI antihypertensive drugs,its mechanism is become a competitive vascular angiotensin converting enzyme inhibitor,angiotensin I cannot be converted to angiotensin II,and the increased plasma renin activity,reduce the secretion of aldosterone,vascular resistance decreased vascular.Enalaprilat also interfere with the degradation of bradykinin,also decreased vascular resistance.This product is considered to be effective in reducing blood pressure by inhibiting the renin angiotensin aldosterone system,but also for the low renin activity.Enalapril products listed for nearly 20 years,known as the majority of clinicians and patients.And enalaprilat as the active ingredient of Bea Knapp Leigh,as is the injection type,not in clinical use.2001,enalaprilat get approval,because C company for state-owned enterprises,variety structure mainly for oral preparation,for injection products personnel do not attach importance to,there is no special department of market of product of marketing planning in a dormant state.In this paper based on the case of company C enalaprilat products re listed marketing strategy,in the full investigation based on,subdivision to product sales market,develop in line with the clinical advantage of differential positioning.Combined with the characteristics of the marketing of prescription drugs,the new marketing strategy is formulated.The first piece of paper to research background,research contents and methods;the second chapter,the related marketing theory is expounded;in the third chapter,through the analysis of C company inside the enterprise,summarizes the analysis of enalaprilat product marketing of the internal environment found the existing problems;the fourth chapter by enalaprilat product marketing external environment analysis,chapter five through the product differentiation Market Research to determine the product to subdivide the target market and product positioning,the formation of product marketing strategy.Hope that through observation of C company buck injection products in accordance with the enalaprilate market development process,sort of product marketing theory,combined with C in other products of our company’s actual demand,in practice to be used all kinds of marketing model,achieve timely revision open when the current marketing strategy in other new products to the market,from the product,price,channel,promotion and other aspects to further improve its competitiveness,expand market share and improve sales,positive reference significance for other new products to the market development.