LED Advertising Empirical Research Of Taiyuan City Image Construction

With the development of economy and technology,LED advertising has been all over the streets of Taiyuan,become important phenomena of city modernization.It changed the traditional pattern of outdoor advertising,become Taiyuan advertising media hot spots in the media.As a kind ofoutdoor media,LED display is an important part of urban landscape,as a kind of mass media,LED outdoor advertising has an important effect to construct virtual city image.For the construction of the city's image is LED advertising inherent social attribute,interpret the LED advertising how to build and presents the image of the city,there is no doubt that in the age of the LED display has a realistic significance.From the perspective of the features and functions of LED advertising itself,it is from the visual image of the city,the urban economy image,government image of cities and urban cultural image of the four aspects to present and construct the image of the city.Through the analysis of the contents of Taiyuan LED advertisement,proved its effect on the city's image has constructed,presents a simple and beautiful,prosperous development,the rule of law,fair and harmonious civilization taiyuan city image.Due to the low quality of the Taiyuan LED advertising practitioners and government supervision and control system of mismanagement,positioning of the image of the city,from Taiyuan city government LED advertising in Taiyuan city the present there are lack of good city image.According to the LED advertising for the construction of Taiyuan city image and is missing,this article from the government level,LED advertising the set point,LED advertising communication strategy proposed the Taiyuan LED advertising construct the image of the city development path.