A Study On The Current Situation And Promotion Strategy Of Female Entrepreneurship Management In Linyi

Since entering the new century, more and more women to start their own businesses the way, now has become a very important economic and social phenomenon within the international. As the State’s focus on women’s entrepreneurship, female entrepreneurship to flourish in linyi city. In the course of business, women in linyi has its own advantages and disadvantages, but also affect the entrepreneurial development of favorable and unfavorable external factors, and summarize the experience of women in the entrepreneurial process and the lessons learned, explore feasible business support system and development strategy for the promotion of women entrepreneurship development in linyi has important theoretical and practical significance.Firstly, literature research summarizes research on women’s entrepreneurship. Secondly, in the relevant data collection on the basis of, and introduced the basic profile of linyi city. And from the start of the age and marital status, education level, involved in the venture industry and type of business, venture capital, enterprise-scale aspects of the female entrepreneur and enterprise’s basic situation. From the female perspective, analysis of entrepreneurial characteristics of female entrepreneurs. And further analysis of the female entrepreneurship in financing, sourcing, talent support, production pressure issues. Again, from the enterprise business policy environment, economic development, environment, entrepreneurship education and training, culture and social norms, women entrepreneurs face in linyi, analysis of external environment for development. Then, using the SWOT analysis tool, linyi external opportunities and threats to female entrepreneurship, by assessing strengths and weaknesses of proposed strategies to promote overall development of women entrepreneurship development in linyi. Finally, from social to promote female entrepreneurship support system, strengthening women’s organizations in leading, supporting and promoting female entrepreneurship in the role, enhance the quality of female entrepreneurs such as three aspects of the promotion of female entrepreneurship in linyi’s development strategy.This research study aims to strengthen women’s entrepreneurship and explore feasible business support system and development strategy, and the future for the Government on women’s entrepreneurship development and business management and other related policies provide some reference.