The Enterprise Visibility Impact Environmental Information Disclosure Study-Adjustment Of Media Reportss

With the continuous development of C hina's market economy, environmental issues more and more people's attention, many scholars and environmental disclosure on environmental issues made a lot of empirical research, these empirical studies are focused on the organizational characteristics, as well as environmental performance enterprise resources on corporate environmental information disclosure. Since Miles(1987) first proposed the concept of enterprise visibility, and made assumptions that affect business enterprise visibility stakeholder pressure perceived an important factor, and proposed higher corporate visibility, managers will be more attention and more resources will be organized applied to external things, began to organize visibility by scholars concer ned, primarily it explores enterprise visibility of the organization itself as well as to explore the dimensions of the visible factors of antecedents and consequences, especially on corporate social responsibility, but few degree and corporate environmental information disclosure relates visible organization.This article draws on enterprise visibility study forms of social responsibility on Business, legitimacy theory, corporate citizenship theory, Agenda-setting theory based on the theory of enterprise visibility of corporate environmental information disclosure to do related research, after the organization visibility of a dimension divided further it reveals one of the important factors is the organization of the elements visibility companies to do environmental impact disclosure of information. At the same time, to organize visibility media reports as the moderator, and further verify the media reports of the organization between visibility and corporate environmental disclosure relationship.Taking 2009- 2014 all listed companies to disclose annual reports, CSR reports, and global evaluation system Ling Yun Shanghai and Shenzhen- listed company, recognized as a comprehensive study, "the environmental information disclosure of listed companies guide" and with the majority of scholars proposed environmental information classification standards as corporate environmental information disclosure index. And to organize visibility subdivision media reports of this dimension as the moderator, empirical results show that:Firstly, the industry the visibility of environmental issues visibility, government visibility, Shareholders visibility, staff visibility, consumer visibility of corporate environmental information disclosure significantly positive effect. Secondly, under the regulation of media reports the visibility of the industry, the environment and employee visibility and positive corporate environmental information disclosure regulation.