Research On Women's Marketing Strategies Of U Company

China is the largest garment producer and consumer in the world. With the development of economy and the change of the macroscopic environment, domestic garment industry and export trade become more competitive. U company is a small and medium-sized garment enterprises. The cooperation customers are large cooperation of Japan, and the main products is women's clothing, covering 60% of the total market. The Women's clothing sales is not very desirable in recent years, and has repeatedly failed to achieve sales target.The quality and suppliers management is not inferior to competitors, so what is the problem for women's clothing sales? The root reason is that the company's marketing strategy still grasp the traditional 4 p, especially in the era of marketing sales become various today. How to continue to use and improve the traditional marketing strategy and adopt the new marketing strategy has become an important task to U company, and it is also this topic research significance.Basing on relevant theories of marketing, this article adopt the methods of literature research, comparative analysis and so on. The article also analysis and com bine the product strategy, pricing strategy, placing strategy, promotion strategy and network marketing strategy, relationship marketing strategy.Combining the actual situation of U company, it continue to keep the traditional 4 p marketing strategy, mixing new network marketing and relationship marketing strategy, then establish new women's marketing strategy effectively, so as to allocate reasonable & limited energy and resources, provide effective marketing strategies and guidelines.