Actually, Guiyang Store Customer Relationship Management Research

In recent years, with the national real estate policy regulation, the continuous development of the Internet and the gradual improvement of home building materials market, home building materials industry competition is increasing. Who mastered the customer, who has mastered the concept of market resources intensified, customer relationship management as a new management model is more and more retail format applications. In "the product as the center, to sales oriented" results oriented management mode gradually transformed into "to customers as the center, to the customer value oriented" object oriented management concept, it has also become the key factors of the core competitiveness of enterprises.In this paper, combined with the development of Home Furnishing building materials industry market background trend, through qualitative and quantitative methods to analyze the EASYHOME Guiyang store customer relationship management, in-depth analysis of Guiyang actually home stores currently exist in customer relationship management problems, put forward to establish a "customer value oriented" management concept and measures should be improved strategies include: customer relationship management by optimizing the organizational structure and business processes, improve customer relationship management system, from the level of corporate governance into the concept of customer relationship management; through the application of data mining and analysis technology, analyze the level of subdivision and value of EASYHOME Guiyang stores existing customer resources; through improving customer relationship management strategy to improve, Guiyang actually home stores the customer satisfaction and loyalty, improve EASYHOME Guiyang store customer relationship management Physical efficiency and core competitiveness and so on.In this paper, through the above analysis and research, the formation of the following points: the customer value oriented information management mode of strategic planning, fully optimized and remodeling organizational structure and business process, based on the satisfaction of customer value as the criteria for the classification of customer segmentation model, to data mining and analysis techniques to support customer value analysis, take the customer demand and satisfaction for the consideration of customers relationship management strategy. The results of this study to further enhance the level of the Guiyang branch of the family and actually have a reference value.