Research On The Selection Of Logistics Transportation Mode Of Jindong Paper Company Based On AHP

Study of enterprise's logistics transportation mode at present stage, mainly analyze from the overall perspective. However, the enterprises tend to have multiple transport routes, and different products and transport routes require different mode of transportation. At present stage, research on this issue is rare.Based on this, this study has defined the concept of logistics transportation mode, and compared advantage and usage of five kinds of mode of transportation, including railway, highway, waterway, aviation and pipeline.And then this paper analyzed affecting factors of enterprise logistics transportation mode from the macro,medium and micro level. The macro factors include political environment(government investment in transportation infrastructure and transportation equipment, government regulation and preferential policy)and economic environment(overall economic development level);Medium level include transportation cost,transportation batch, cooperative relations, and transport capacity; Micro level include physiological and psychological factors of decision makers and carriers. This paper has choosed Gold East Paper Co,.Ltd. as the case, analyzing the present logistics transportation mode problems and reasons. Using hierarchical analysis method, this paper has established the evaluation index from the economy, safety, high efficiency and accessibility, to analyzing transportation mode of three kinds of specific meaning of transport routes. The study found that the enterprise must choose the appropriate logistics transportation mode according to different transport routes,,to reduce logistics cost and improve enterprise competitive advantage.