| In November 15, 2006, China’s financial market fully liberalized foreign banks, which in the case of the impact of international banks, China’s commercial banks are faced with an unprecedented incentive to compete. On the one hand, China’s commercial banks should adhere to the advantages of traditional business, on the other hand, we should continue to develop new business areas. And the intermediate business with its low cost, wide business coverage, the development of fast, small risk, higher income and more characteristics, a new profit growth point of commercial banks. Compared with western developed countries, the intermediary business of commercial bank China both in the development of philosophy, business areas, or there are a huge gap between marketing, today all the China commercial banks are concerned with the development of intermediary business, how to become an important direction of research in recent years, however, how to evaluate the performance level of an intermediate business marketing commercial bank.The purpose of this research is through on-the-spot investigation, comparative analysis,mathematical model analysis, analysis of the current situation of the Chinese commercial banks intermediary business and finds out the main problems, select the influencing factors of the intermediate business of commercial bank marketing, construction of the intermediate business marketing performance evaluation model of commercial banks. The significance of the study is to provide a scientific basis for the commercial banks to explore the intermediate business product marketing strategy reform. Rich commercial bank intermediary business marketing theory, for commercial banks to develop intermediary business marketing strategy to provide a useful theoretical basis. The results show that the RAGA projection pursuit clustering model and evaluation index system can be a good solution to the current intermediate business of commercial banks China marketing performance evaluation based on the problems to explore the intermediate business of commercial bank performance evaluation China pointed out a direction,this method to be rich and promotion, to enhance significantly promoted marketing performance promotion the intermediate business of commercial banks in China. |
