Bank Insurance Business Risk And Management Research

Bancassurance was born in the 1980 s,and it was the deepening product of economic globalization and financial integration.As an important innovation in the modern financial services industry,commercial banks and insurance companies believe that bancassurance is a advantageous supplementary of economic activities,so it has been widely developed across the global.The bank insurance industry of China started in the 1990 s.It has twenty years history since it was born,but compared with other countries it was a little late.Our country's bancassurance income accounted for 41.49% of the total business of life insurance companies in 2012,and 36.68% in 2013,but it came down to 35.54% in 2014,although the proportion has declined in the past three years,but overall,the bancassurance income still accounted for one-third of the total business of life insurance.Bancassurance has become one of the three most important supports in China's insurance market.However,the risk is always accompanied with the development process.Therefore,how to manage the risk is very important for insurance companies.Currently,the academic studies for the development of insurance industry are too many,especially the research about development environment,the development model and the existing problems in the development.Nevertheless,few research talks about bank risks.Therefore,this article from the perspective of the insurance company analyzes and studies the risks faced by bancassurance,and it may enhance insurance the control awareness of risk for bancassurance of insurance companies and further promote the healthy and stable development of bancassurance.In addition,this essay combined quality-based and quantity-based analysis,which sets up a model to indicate the impacts of X-related risk factors to branch bank insurance business revenue,and further validates the effects of associated risks for the banking on insurance business revenue.This article uses the PLICC X branch as the main object of study,the bancassurance theory,bancassurance stakeholder theory,and banking and insurance risk management theory as basis,combining X Branch bancassurance with the present development situation,to analyze the risks faced by the bancassurance by using literature research,comparative analysis,qualitative and quantitative analysis and case analysis and other methods.The author summarizes the risks faced by X branch into four types: bancassurance product risk,underwriting operational risk,marketing channel risk and policy regulatory risk.After analyzing these four types of qualitative risk factors one by one,representative indicators of risk quantitative to analysis and risk management are selected.Then it introduces the successful Bank insurance risk management experience in western countries,and on this basis,combining with the current situation of branches X,suggests appropriate risk management strategy on bancassurance product risk,underwriting operational risk,marketing channel risk and policy regulatory risk respectively.It is practical for X-branch bank insurance to follow suggestions in this paper.We hope X branch bancassurance continues to improve risk management,to better promote the sustained and healthy development of bancassurance.