Gender Reverse Endorsement Advertising Research

Today, in the rapid development of information technology, a variety of forms of advertising are emerging, gender reverse advertising as a new form of expression, is in a constant change. This paper attempts to analyze the specific analysis of gender adverse endorsement advertising by combining with the theory of communication, advertising,psychology and marketing, which allows us to systematically understand gender adverse endorsement advertising content and its guiding significance.This paper in of gender adverse endorsement advertising is based on the concept of carding, expounds the reasons for the rise, development status and characteristics, and focus on from two aspects: spokesperson strategy and performance demands skill,analyzes the gender adverse endorsement advertising strategy. Finally, this paper also explains the gender adverse endorsement advertising effect, and in the gender adverse endorsement advertising prospect at the same time, so that people on the changes and development of more comprehensive and clear cognitive.