Deconstruction And Reshaping: The Cultural Influence Of Internet Information Consumption

As early as 1984, Norbert Weiner, the founder of information theory, once pointed out: "to survive, it must be effective to have information." Since human society entered the era of information, the information as air has a profound impact on the people’s daily work, life.In the furthermore,the information is changing humans future.Today,as the information cater on our sustainable development concept,it has become a new driving force to economic.and the daily life to peopleInformation.With the advent of the Internet era,it accelerated the degree of social information and has a profound influence and change on our cultural life.This study using the perspective of media ecology,based on the humanistic care of cultural studies, adopting research path of logical deduction and macro speculative.Internet information consumption as the incentive of cultural innovation, through interpretation subject, cultural value, cultural patterns and cultural order’s changes,which under the background of Internet information consumption,in order to analysis the problems presented in the cultural development of our country,which to initiate the healthy development of cultural depth of inquiry.The first chapter systematically expounds the emergence and development of Internet information consumption, by the emergence and development of Internet information consumption briefly point out that the difference between it and consumer information, and division "old information consumption" and "Internet information consumption ", based on which analysis and induct Internet information consumption’s characteristics and attributes.The second chapter discusses the cultural subject’s new situation in the new communication environment of Internet information consumption. On the one hand, the Internet information consumption ‘s technology dependence and interaction created a digital existence of cultural subject, shaping the "online and offline" of the existence of cultural life intertwined; on the other hand, The production and fragmentation characteristics of Internet information consumption remodeling the subject’s culture thinking dimension, improve cultural subjectivity also dispel the main culture of linear thinking, contributed to the formation of center and fragmentation in the thinking of the Internet.The third chapter based on the first two chapters focuses on the cultural value and expounds the influence of cultural value by Internet information consumption. The production characteristics of Internet information consumption broke the monopoly of old information consumption’s production, encourage the general public to become the main body of cultural producer, cultural value reflects the trend of popular; at the same time,the production and interactivity characteristics of Internet information consumption driven the new cultural value standard, the survival pattern of the coexistence of old and new cultural values brought out the crisis of cultural value of "lack of faith".The fourth chapter from the path of cultural studies, explore the transformation on cultural pattern. The cultural pattern of the Internet information consumption impact the elite culture "hegemony" status, pull of grass-roots culture "counter attack, contributed to the subculture of clustering communication, and promote the aesthetic culture to the cultural consumption of social transformation and promotion of cultural pluralism and coexistence.The fifth chapter explains the culture order from the macro dimension of information consumption environment.On the one hand, compared with the old information consumption, Internet information consumption promote the integration between different cultures, promote multicultural coexistence of the whole culture pattern; but, on the other hand, it’s need to see the negative influence of Internet information consumption to culture, in the terms of local culture, the Internet information consumption of technology highly viscous and fit has exacerbated the digital divide in a sense, and thus exacerbate social polarization, consumer Internet information sharing and communication exacerbated by the excessive development of the consumption culture, caused by consumerism, a variety of network communication to show off consumption boost consumption. At the same time, the Internet information consumer release of cultural production power also led to the Internet to know Intellectual property rights, copy and paste the "production of" consumer is in Internet information consumption must face the problems of network infringement and fragmentation of consumer behavior deconstruction of the Chinese traditional culture "harmony between man and nature", dispelling traditional culture value.