Research On The Mechanism Of Social Network Feedback On The Second Venture

It is already a common phenomenon that entrepreneurs start a second venture and the social network feed the secondary entrepreneurial activities. Because of the originally existing, business liaison and business needing, the entrepreneur has built a specific social networking community in the first entrepreneurial process. And then, the social network feed the entrepreneurial activities when entrepreneurs start the second venture. This dissertation focused on the second venture, and expanded the full text through the perspective of the feeding back. it is order to researching on the mechanism of the social network feedback on the second venture under Chinese situation. This dissertation constructed the theoretical framework, analyzed the nature, fixed the model, constructed quantitative models to simulate by using the Matlab7.11. The thesis focuses on three aspects:Firstly, it builds the basic theoretical framework of the social network feeding under the Chinese situation. It summarizes the characteristics of the social network in feeding the entrepreneurial activities, formulates the code of the social network in feeding the entrepreneurial activities, explains the way of feeding the entrepreneurial activities.it is to give guidance for the planning and preparation of the social network.Secondly, it analyzes the nature of the social network feeding the entrepreneurial activities on the second venture. The feeding nature includes three aspects, that is, the nature of tie, the nature of exchange, the nature of relationship. The nature of tie can be divided to the external phenomenon and the inherent phenomenon. The nature of exchange takes attention to the exchange value problem between the entrepreneurs and the social ties. The nature of relationship researches the problems of the relationship type, the relations aging, the relations maintain. The weak ties play an important role in the second entrepreneurial process, this dissertation constructs the quantitative model of the weak ties becoming to the strong ties. It uses the Matlab to simulating to analyze the nature of the weak ties becoming to the strong ties.Finally, it fixes the model of the social network feeding the entrepreneurial activities on the second venture. The best model is that the search time is short, the hollow structure is very effective, the redundancy degree is low, the error range is small. The way mining the maximal value of Feeding is that the entrepreneurs must grasp correctly the scale of the rate of change, the effective rate when they expand the size of the social network. That using the Matlab to simulate the model of the network scale could explore the microscopic mechanism of social networks feeding in second venture, and guide the behavior in enhancing the feeding ability and value of the social network.