| Happy Maturity, the highest circulation of 1,300,000,runs on the market-oriented concept,founded in a short span of five years, as one who has a strong market influential media brand.According to this study, Happy Maturity readers demands and Happy Maturity corresponds to the content of the products, provided that the Happy Maturity, from the content to meet the consumer needs and desires; Happy Maturity by optimized information presentation, for example, combing information, production inventory reports, pictures and style saves the reader easily to the use of the information needed to spend time, energy costs; Happy Maturity from "happy send filial piety, order", providing convenience for ordering new media, traditional way to subscribe to three aspects provides consumers with convenient; And Happy Maturity from achieve good communication with readers according to the content and activity, Happy Maturity in older readers' hearts formed higher share. Happy Maturity, through the complete marketing combination, to achieve a more successful business, established their own market position.Newspapers all over the world usher in "cold winter" reality, Happy Maturity, why will buck the trend and quickly find a place in the old readers and market? There must be hidden regular communication with the marketing principles to follow. This paper to explore the Happy Maturity reported to the newspaper created newspapers founded five years successful development model as the foundation, analysis of the marketing mix elements Old newspapers, aims at the development of newspaper media to provide some valuable reference information. |
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