Research On The Stigma Expansion Trend Of Female Groups In The Era Of Internet Communication

"Gender equality" is not only a slogan advocated at the moment,but also it is an important support for women’s social status.Compared to the traditional society,the social status of women has indeed been greatly improved,However,the true equality between men and women has not been fully realized in some social areas,and has encountered a lot of resistance on the road towards equality between men and women,the resistance not only has the traditional ideology of counterattack,but also from the modern media communication mechanism and the pressure of aesthetic culture.Modern women are suffering from the stigma under this rally and the pressure,this growing stigma of women is full of varieties,including professional and social stigma.Women suffer both from the persistence of traditional stigma and from the stigma of new vocabulary,moreover,this kind of female stigma has been expanding in the era of Internet media,more and more women are affected.The long-term existence of female stigma phenomenon has seriously hindered the development of improving the social status of women,and "gender equality" should not only stay in the sloganeering,but also it should be on how to deal with the specific action in female stigma.Although the concept of stigma is exotic,the relevant research is started from abroad,but at present,our country has many achievements in the field of stigma,and these results are mostly concentrated in sociology,psychology and other disciplines,there are some achievements in the field of Journalism and communication research,but relatively few.Among them,the study of women’s stigma is not very much.In the field of Journalism and communication research,most of the researches on female stigma come from the perspective of a small group.The media coverage is the research object,and the questionnaire is used as a supplementary means to carry out the study.On the basis of drawing lessons from previous research,this article tries to find a newway,combined with the background of network communication,the research is conducted with the help of the influential network media——Baidu news.The research selects three typical female stigmatized groups in female groups as the sample of research,trying to infer the general characteristics of general development by the study of typical individuals,and the rationality of women’s overall expansion trend is analyzed.In the age of Internet communication,the formation of women’s stigma is the result of the combination of three kinds of stigma: media stigma,public stigma and self stigma.This study focuses on the study of media stigma,but the other two kinds of stigma are also important factors for reference in this study.In the analysis of the formation mechanism of female stigma,author makes a detailed analysis of these two types of stigma,and puts forward some reasonable suggestions on how to clean up the stigma.