Fan Production And Identity Research In The Tomb Notes

After the birth and development of talent shows in 2005, the word "fans" became a household name. Fan groups continue to grow driven by the mass media and commercial capital,and fan culture closely related with it has gradually entered into public view. In contrast to the simple definition of the past of, fan culture has become a modem way of consumption and lifestyle. More and more people pay attention on its text productivity, group identity and fan economy. Therefore,when the fans become a kind of daily life phenomenon and accepted by the public,fans economy ushered in a new era of change,fans of cultural production is particularly important, which is the starting point of this paper. Baidu Post Bar as the largest Chinese communication platform is still rooted in fan culture and has developed while the recession of virtual community, and become an important space for fans of practice to express themselves. It is not only reflects the productivity value of fans, but also becomes an important object of studying the relationship between fans and virtual community.This article intends to explain the fan culture about a specific bar, Grave Robbery Note, from four parts. The first part will give a general summary of the bar, including its architecture, such as the relationship between the title of ID level with the original novel; management style and fans’works. These basic frameworks will serve as a statute for the practice of the participant, and will be practiced when the symbol is produced in the virtual community.The second part analyzes the consumption behavior of the fans in the Grave Robbery Note bar and classifies them as silent onlookers, active participation and excessive fanaticism according to the different way of consumption and production of DaoMi. Focusing on active participation and fanatical fan production , I try to explain the motivation and feature about the secondary production of these fans, and interactive activities between this groups and external social. And those factors how to affect their self-identity. Different types of fans will have a huge difference in the status of the group because of their accumulated cultural capital. Despite the virtual fan community has a utopian pursuit of "pure relationship",but differences in cultural capital is still in the group had a clear stratification.The third part combines the advantages of this special virtual community to analyze the important contents of the fans’ activities, key posts and author interviews. It shows how the groups,through interaction, ceremony, segregation and other ways to build self identity, community they exist and the community’s identity.Finally, I will analyze the conflict and contradiction of fans themselves and their production according to the practice in Grave Robbery Note bar and points out the problems and the future of the cultural production process of the fans.