Research On The Sports Demand Of Residents In The Construction Of New Rural Communities

With the "fitness" policy was proposed, mass sport, rural sports get more and more attention. "National Fitness Program(2011-2015) " pointed out: "the gradual improvement in line with national conditions, more complete, covering urban and rural areas, sustainable public service system fitness, protect citizens' participation in physical fitness activities legitimate rights and interests, Sports Demand promote the coordinated development of fitness and competitive sport, expanding mass sports foundation " National fitness program real benefits to the lives of millions of rural residents. Under the background of the new rural community construction, community sports functions continue to be amplified, residents as a result of the way of life and production and to engage in sports activities increasingly strong demand, sports and the economy, politics and culture contact more closely. Residents continue to pursue sports nutrition, sports health, sports recovery, sports prevention and other deep-seated natural function. In the macro sense, the characteristics of regional physical education and health, rich local traditional customs, become the pursuit of fashion.The development of new rural community sports public service of Pingyin county is lagging behind, the level of residents' sports demand is low, in the primary stage of development. According to the existing problems. In this paper, author use the questionnaire survey, field interviews, literature and other research methods, research the six township new rural communities, and focus on exploring different sports demand present situation of community residents and existing physical resources utilization, the investment mode of the government. Draw a conclusion through the investigation:(1) The new type of rural community sports is in the stage of development, the demand of the residents in the most basic needs of life, the overall level of demand is low, the hidden demand is large.(2) Community residents in order to meet their own sports needs and participate in sports, but the participation of poor autonomy, the choice of sports items to the economy, the conditions are simple as the primary consideration, sports time is short and free. Overall showing a steady development trend in the dynamic balance between supply and demand.(3) Residents' sports ideology is backward, leading to low level of residents' sports demand; the low level of local productivity, leading to the residents' sports consumption concept is unreasonable; community sports funds investment is insufficient and the utilization rate is low. Is the main factor restricting the development of the new rural community sports in Pingyin county.(4) The construction of new rural communities to meet the needs of the residents of sports, improve the community sports public service system to provide protection.(5) Through the research, it is found that the most lack of sports demand in rural communities in Pingyin county is the sports organization and guidance. Therefore, to improve the functions of the Party committee and the community management committee, to achieve the coordination of enterprises, government, residents, and form a unique regional sports culture, so as to meet the needs of the residents of sports.