In recent years,with the social media development and the concept of people to participate in social activities,the Internet has gradually into the various fields of social life,a lot of the traditional operation form has been hit by the impact of the industry,and an important product of social participation in charity as a citizen,and break the traditional mode of operation of keeping pace with The Times,into the "Network charity" pattern,our country network in charity.Network intervention let charity become more convenient,the spread of information timeliness and positive energy efficiency than traditional charity model is greatly improved,the network mode for our country’s philanthropy charity added active power factor.As a background,this article selects the network media society starting from the perspective of sociology.First of all,our country traditional charity charity rise are discussed,limitations and network specific summarized the evolution process of the charity from traditional philanthropy to the network,and analyzes the advantages and the rise of online charity charity inevitability.Then,the structure and process of network charity are analyzed,including the analysis of the interaction between network charity subjects.This paper focuses on the theoretical research on the indicators of the feasibility of network charity,and obtains the feasibility of the development of network philanthropy through the method of case analysis.With case analysis,this paper makes up for the simple data analysis and theoretical analysis of the one-sided and inadequate,the study of network feasibility of charity,provides the specific path of charity development in different research perspectives. |