Research On The Ideological And Theoretical Propaganda Of The Party Since The Media Age

The rapid development of information technology,let us into a free from time and space constraints,free speech from the media era,so that the majority of the network from the "spectators" into "parties" from the dissemination of "object" into The "subject" of communication has had a profound impact on today’s politics,society and culture.How to use the media from the media to promote the party’s ideological and theoretical,so that the party’s ideology,program,line,policy,policy and other theoretical system by the broad masses of people understand and agree,and consciously social practice in real life really play a role,Stage of our party is facing another major issue of the times.This paper is based on the following aspects:The first part puts forward the background,the purpose and significance of the topic,the current situation of the study,the development trend of the research and the future improvement,and put forward the research methods and main innovation points.The second part defines the related concepts and manifestations that will be used in this paper,and the dialectical relationship between them,which is the purpose and method of preparation for the analysis and research of the article.The third part analyzes the historical propaganda work from the historical dimension,draws the history of the propaganda of the party’s ideological and theoretical propaganda,and propagates the main contents and characteristics of the party’s thought theory in various periods,so that the context of this article is more clear and historical A sense of succession.In the fourth part,compared with the traditional media,the propaganda of the Party’s ideological theory from the media age shows the change from the seriousness to the popularization,the transmission of ideology from one way to two,the change of values from monism to pluralism,Political function is growing,the dissemination of content to the quantitative and liberalization of the five characteristics.The fifth part,through the analysis of these five characteristics,obtained from the media era is a double-edged sword,to our party’s ideological and theoretical propaganda brings both opportunities and challenges: on the one hand to broaden the party’s ideological and theoretical propaganda channels,To create a unique public opinion environment;the other hand,a serious impact on the traditional propaganda model and people’s way of thinking,to the party’s ideological and theoretical work to bring challenges.The sixth part,around the party’s ideological theory in the media era is facing weakening the Marxist guiding position and other five major challenges,from the establishment of the party’s ideological and theoretical propaganda positions,establish and improve the media management system,to create a strong talent team Three aspects of the party’s ideological and theoretical propaganda path selection.Not only the innovation of the main body of the work of the propaganda,but also to cultivate from the media era to promote the object of self-management and self-restraint ability,set by the parties together in the party’s ideological and theoretical propaganda,and constantly improve the party’s ideological theory in the media era Promote effectiveness.