Korea's Public Diplomacy Study In China (2012-2016)

Since 2012,China-South Korea relations have experienced a "roller coaster" type of ups and downs.In the past few years,the two countries have experienced from the relationship between the rigid into a close and then to the freezing point of the process.In such a "dramatic" change,Park Ji-hui in the ruling period of South Korea's relations with China worthy of attention.Since the visit of the two countries,the exchanges and the cultural ties between the two countries have been strengthened.The public diplomacy of South Korea in China has also been developed during this period.This paper analyzes the development of public diplomacy in South Korea since 2012,summarizes the "echelon" style of "Republican",which is "backed" by the government as the "leading" and the local governments as "pioneers",enterprises and individuals,Public diplomacy.Its content covers the government level of public diplomacy to China,the local government to China's urban diplomacy," South Korea " dominant cultural diplomacy,corporate private diplomacy,media diplomacy.Such "general" public diplomacy has improved the image and brand of South Korea in China.In this paper,it is found that South Korea's public diplomacy in China adopts the "double-union" model of "strategic" public diplomacy based on "general" public diplomacy.The model is based on South Korea in the Northeast Asia region,especially on the basis of the situation on the Korean peninsula,its connotation is based on the Chinese political elite as the object,to carry out the "Korean Peninsula unified public diplomacy" to promote the issue of the Korean Peninsula Greater Get the support of the Chinese side.Therefore,through the study and analysis of the South Korea government's public diplomacy in China,it clarifies the deep goal of the South Korea public diplomacy in China,and also draws on the experience of the Republic of South Korea to gain better inspiration for China's better promotion of foreign affairs.