| With the development of Internet, the media industry has become a common phenomenon which represented by microblog, blog, wechat etc. We Media view the public as the center and make everyone has discourse power in the public. However, while the information interacts frequently, infringement act also occurs. The privacy information are exposed to the public considerately and causes irreparable spiritual and economic losses to the clients. In this context, how to protect privacy becomes the focus of public attention.The first part defines the privacy in the media environment; analyzes the media and its legal characteristics as well as the definition and features of privacy in the media environment. Then it introduces the changes of privacy protection in media environment. Finally, it analyzes the objective of privacy in media environment.The first part introduces the media and its legal characteristics. Then it introduces the historical of privacy protection evolution, which reflects the changes of privacy protection in media environment. Finally, it introduces the specific privacy in media environment.The second part introduces the infringement and responsibility identification of privacy in the We Media environment. It firstly discusses the way and special object of infringement. Infringement acts include two aspects of ordinary users and network information transmission, and the special infringed object includes public figure, minors, and other special groups. Secondly, it analyzes the responsibility identification of privacy infringement. Finally, it analyzes the liability and limitation of liability of privacy.The third part mainly discusses how to improve privacy protection in the media environment. Firstly, it introduces the present situation and the deficiencies. Next, it leads to protection mode from the analysis of protection mode of the European Union-dominated by legal regulation and the United States-dominated by industry self-discipline. Finally it describes the specific measures to improve the media environment of privacy protection. |