On The Reality Of Direct Sales And Legal Construction

Direct marketing is a new marketing method. The direct selling model is superior to other marketing models. However, there is no way to circumvent the direct sales model defects, this defect is likely to lead to the direct marketing of alienation. Not only harm the interests of individuals, but also harm the normal market order, affect the healthy development of the society, when the market can not regulate the alienation of direct marketing to the MLM, it requires legal norms to regulate. Only in-depth study of the direct marketing model, in order to truly understand the needs to direct sales model to the legislative norms, so as toFirst of all, this chapter on the concept of direct are analyzed, which summarized the characteristics of direct marketing and direct sales of classification, and discusses the character and the difference of the direct selling and pyramid selling, is proposed in this chapter, the concept of understanding and view; secondly, the introduction of the Chinese direct sales industry development present situation and the specific legal practice in the process of facing the main problems and defects in the regulation of norms, and has carried on the brief summary and evaluation. Finally, on Chinese direct selling legislation proposed for improvement suggestions...