Research On The Social Responsibility Of Sports Enterprises And The Realization Path Of "Chinese Dream"

The basic connotation of the Chinese dream is realized by the prosperity of the country, the revitalization of the nation and the happiness of the people.. Xi Jinping, general secretary of sports power dream is connected with each of us dream, but also with the Chinese dream inseparable. Sports in its own development and Realization of the "Chinese dream" process has its unique position and role. In the course of building the well-off society and the people pursuing the happy life, the sports in the domestic and foreign affairs are becoming more and more prominent.. Physical activity and physical health, but also cultivate a sound personality;mass sports to benefit the livelihood of the people, and promote social harmony; Super League,the CBA to enrich the spiritual and cultural life, also sports industry with green GDP, the development of enterprise sports pulling the economic prosperity. So the prosperity of sports can not only meet the growing material and spiritual and cultural needs of the people, but also enhance the national self-confidence and pride.The "Chinese dream" of the theoretical system of socialism with Chinese characteristics is a great rich, scholars on the concept of "Chinese dream" definition, connotation and the propaganda level has been studied more thoroughly and in specific areas of exploration has, in recent years have some scholars in the sports spirit of the Chinese dream connotation expanded,but the relationship between sports enterprises social responsibility with the "Chinese dream" is still blank. The reference to a lot of literature and empirical studies based on, through the literature data method, questionnaire survey, expert interviews, logical analysis and other, based on the theory of corporate social responsibility research framework, and then extended to the field of sports social responsibility, and the connotation of sports "China dream" were specific interpretation, and summarizes the practice and measures of sports enterprise social responsibility.In the field of sports, sports "Chinese dream" has the connotation of the specific performance, "dream of a powerful sports", "dream of a rich sports”, “dream of a beneficial sports”, “dream of a harmonious sports”.Through discussion, the author believes that sports corporate social responsibility practice should adhere to strategic corporate social responsibility, make sports enterprises will take the social responsibility and enterprise core competitiveness promotion together, and through their own ability to benefit society.Finally, the author suggests, sports enterprises, sports performance enterprise to exert theadvantages of patriotism education, show "dream of a powerful sports"; fitness and entertainment enterprises to guide the trend of Chinese fitness, help “sports beneficial dream ";sports goods manufacturing enterprises to adhere to the SA8000 standard, realize" sports prosperity dream "; sports media brokerage business to the correct guidance of public opinion,the sports media" China dream "is energy.