Exploration Of Cosmetic Slogans From The Perspective Of Sociolinguistics

Advertising plays a great role of economical development,which can not only provide important information to customers,but also lead them to spend their income on it.Cosmetics industry is young,and has the good trend of development.The development of cosmetics industry can represent the development of the whole business industry from some aspects,and can also show the developing direction of advertisement.So,to explore the figures of cosmetics advertising and understand how it works can help the customers to keep calm when shopping,and can also help them to view the advertising in a more sensible way.This paper takes social linguistics as a point to start the study,and take cases from China and abroad,which aims at exploring the unique figures of cosmetics advertising,and also its social characters.Some social phenomenon will also be reviewed by cosmetics advertising,so we can also tell some of the social functions from this study.The paper takes social linguistics as a small point,tries to explore and analyzes all cases under the guidance of it.We hope to help all customers have a better understanding of cosmetics advertising,and also hope to provide some reference to the development of advertising industry.