The Influence Of The Conceptual Metaphor Of Chinese Font Shape On Social Judgment

With the rapid development of cognitive psychology, embodied cognition has become a new hot topic in the field. The core concept of embodied cognition is metaphor, which means that people form their abstract concept system by specific sensory concepts. In this paper, we try to find out whether the social judgment could be influenced by the shape metaphor while the participants are confronted with square and circle shapes, with the different fonts as carriers of different conditions of the experiments.In this study, a total of 165 undergraduate and graduate students from N University, H University and NJ University in N city were investigated. In the first study, questionnaires were distributed to 132 people to investigate the influence of the shape of the letter on the social judgment of the enthusiasm. In the second study,through strict control of experimental cognitive psychology, 33 college students and graduate students of N University and H University were recruited to explore the link between social judgment vocabulary and conceptual metaphor of shape, to explore whether the font shape as the concept of original for the two dimensions of social judgment affect the classification of words. Excel, SPSS and Matlab software were applied for data entry, collation and analysis, descriptive statistics, variance analysis,regression analysis and mean comparison, statistics and analysis of relevant data,showed us the following specific conclusions:First, the social judgment of people's enthusiasm for the characters in the reading materials was influenced by the conceptual metaphor of the font shape. Character portrayal carried by Youyuan font will cause people to make more high enthusiasm character judgment; heiti as the carrier of the task description, will cause people to lower enthusiasm character judgment.Secondly, there are significant gender differences in the influence of the conceptual metaphor of the shape of the font on the social judgment. Women are more likely to make judgments under the influence of conceptual metaphors of specific perception, while men are less likely to be affected by such factors.Thirdly, the conceptual metaphor of the font shape will affect people's classification of social judgment words. In the warmth dimension, there is no existing cognitive conflict for processing Youyuan font and high enthusiasm judgment words,and so does low enthusiasm of vocabulary processing and Heiti font. But the processing vocabulary of high enthusiasm bold with Heiti font words caused cognitive conflict, resulting in the first two kinds of reaction time was significantly lower than that of the other two. In the capacity dimension, low reaction ability of blackbody was longer than that of low ability to.Fourth, the number of strokes Chinese characters will affect the shape perception,thus affecting the effect of shape on semantic perception of metaphor. After the elimination of the number of strokes caused by unbalanced error, conceptual metaphor shapes are more significant for semantic perception, which shows the influence of the shape of metaphor Chinese characters on abstract semantics is imperceptible.