Research On Marketing Strategy Of OJYS Group's Film And Television Drama Works

As the film and television play market increasingly competitive,film and television enterprise's marketing strategy is particularly important.Marketing strategy,marketing channel is Paramount,its influence in the operation and development of the enterprise is more and more obvious.So,it is necessary for the film and television enterprise marketing channel of detailed analysis,and provide support in the industry chain value of film and television products,for the enterprise to the understanding of the marketing channel and realize the value of the industrial chain to provide feasible Suggestions.In this paper,combining with the characteristics of qujiang,film and television group development,analysis of traditional film and television play in dealing with the rapid development of new media marketing channel design,management and countermeasures in the process of application.The content includes:the first part,introduction.Introduce the research background,significance,content,methods and research ideas.The second part,mainly expounds the basic concept of marketing channels and functions of the marketing channel design steps and management.The third part expounds the present situation and the development of qujiang,film and television group at present many problems exist in marketing,and analyzes the market demand for the film and television products,to do,re,me,film and television company present situation has carried on the detailed analysis of the marketing channel.The fourth part,mainly combining with the development of the current network play advantage,with the development of the traditional drama has carried on the analysis of the advantages and disadvantages in the present situation and the marketing mode,this paper expounds the current see the opportunities and challenges,and the marketing of the film and television industry characteristic has carried on the detailed analysis.The fifth part,the paper expounds qujiang,film and television group,marketing channel strategy.In the era of new media,in view of qujiang,film and television group in the process of development to put forward the problems existing in the solution,from the development of the traditional drama to into play in the process of the network,television production agencies how to transformation and upgrading,can be in an impregnable position in the Internet environment,is a new topic drama art development is urgently in need of solution,the qujiang,film and television group as the leading film and TV culture industry development of shaanxi,seize market opportunities to enter the market network play,or let it happen,continue to maintain the original mode of production,traditional TV and net play how to learn from each other,mutual cooperation,mutual benefit and win-win results,for qujiang,film and television is a new challenge,to draw a channel developing strategy.